Co-founder & Creative Director
Another Escape was an independent media company championing outdoor lifestyle, environmental stewardship and regenerative living. Through celebrating the stories of those inspired by nature, we encouraged people to connect with the natural world in meaningful ways so they may become active stewards of our planet.
The Story
A Creative Exploration of Curiosity
In 2012, along with Rachel Maria Taylor, we set out to create a high-quality lifestyle publication that inspires connection to the great outdoors, considered ways of living, environmental stewardship, and a sense of fulfilment in our everyday lives. What began as a magazine became the beginnings of a mission to build culture and community around environmental stewardship and regenerative living through championing outdoor lifestyle and nature connection.
My Role
Creative Direction & Lead Photography
Until its closure in 2022, I was the creative director and lead photographer of Another Escape — working closely with the editor, design team and print technicians to create immersive reading experiences that inspire, enlighten and educate. Our ambition was to invite readers to experience awe and wonder for the natural world through the lens of people who are deeply connected to it.
The Mission
Independent Storytelling championing outdoor lifestyle, environmental stewardship and regenerative living.
We founded the publication on the belief that independent publications are needed in a landscape of corporate-controlled media. Many publications trade in fear, panic and dread. We set out to inspire, encourage and motivate — to offer hope, optimism and solutions. Storytelling is paramount in shaping how people see the world and how they move through it. And it was our mission to tell positive stories that lead to action.
Project Highlights
Highlight · WWDC '21
Apple Keynote & Website Feature
The anotherescape.com website was featured on Apple's website, their WWDC 2021 Keynote presentation, and Mac OS X. A recognition of the design and storytelling we built over nine years of publishing.
Chinese Language Edition
A New Audience, The Same Voice
Chinese Language Print Run: 30,000
A partnership that extended Another Escape's vision to readers across China, Hong Kong, and Taiwan — bringing 30,000 copies per volume to an entirely new audience while staying true to the editorial voice we'd spent years building.
Premium Stockists
The Design Museum, Foyles, The Tate, Selfridges (London), the Athenaeum (Netherlands), Mag Nation (Australia & New Zealand).
Partnerships
Patagonia (6-year publishing partner), Klättermusen, Sigma. Tourist boards in Norway, Sweden, Greenland, Iceland. Ethical travel partners in Romania, India and Borneo.
Conservation Projects Supported
Foundation Conservation Carpathia, Trees for Life, Save our Rivers, Save the Blue Heart of Europe and The London Waterkeeper.